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Belleville Brûlerie, a pioneer in specialty coffee in Paris, opens its first store outside the country. The main selection of blends has a French feel to it, where the culture of blending wine and perfumes is deeply rooted. In Japan, we have four types of blends ranging from light roast to dark roast, and we visualize them with illustrations so that they are easy to understand not only by taste but also by sight. The roaster is Narumi Sato, who won the World Siphonist Championship 2016. “Rather than trying to create a fruity expression, I’m aiming for a point where the sweetness comes out firmly.Belleville’s concept is not to create a sense of individuality, but rather to create a coffee that can be drunk every day without any habit.It’s relatively gentle and balanced. We have items that have a nice feel to them.” Even when blending, we don’t want to make it flashy, but rather create a gentle flavor that can be used on a daily basis.