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Hiroyuki Tanaka purchases high-quality coffee beans through communication with producers. Every year he visits farms in Nicaragua and El Salvador to exchange opinions with producers while making purchases. He says, “I roast beans after knowing the personality of the producer, so I want to make the most of the beans and the individuality of the producer.” For example, when it comes to beans from La Vendition Farm in Nicaragua, Mr. Tanaka says, “The producer, Mr. Luis, likes coffee with clean acidity and elegance, so he roasts it elegantly.”